Varma Toimitilat

I worked on the concept with a service designer. Since the website itself was a rather straightforward entity and e.g. technical aspects were for the most part out of our scope, we proposed creating the concept as an extended design sprint, roughly in 12 working days.

In order to stay focused and to communicate our approach to the client, we created a day-by-day schedule listing each work phase and its duration, which was fine-tuned during the process. We communicated with the client daily, sharing our progress and requesting input in key phases.

We naturally started with research – gaining understanding about current status by interviewing Varma’s experts and select external stakeholders. Through asking defined, well-planned questions we managed to gather an understanding of what were the current pain points in the service, and what were the client’s main goals. With this data we proceeded to sketch the service concept – user journey mapping, user flows, information architecture, data model, visual concept etc. I concentrated mostly on the user journey and the visual/UI side of things.

After establishing the basic structure and functionalities, I started creating and gathering visual assets (mainly from Varma Design System) and composing them into a clickable prototype. The prototype modeled the site’s main user flows on mobile platform, and I validated the design on both internal and external stakeholders. Based on the findings, I refined both the service concept and prototype and then delivered the final to the client. I also created a content guide – including a photography lookbook – for the content managers to use.